Is the RFM model relevant even today? - One of the ways that your marketing can be made effective…
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Is the RFM model relevant even today? - One of the ways that your marketing can be made effective is trying to understand the “value” of your individual customer. Termed ‘Customer Lifetime Value’ (CLV), there are many models to help measure this metric. Developing a comprehensive and effective model of customer profitability requires an answer to the question – who are my most profitable customers?
