Point of sales systems are useful in understanding customer demand of in- store shopping and dema…
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Point of sales systems are useful in understanding customer demand of in- store shopping and demand. But limiting analysis to on-site customer behavior is half the picture. The customers’ digital activity leading up to the site visit is critical in understanding customer expectations and their alignment to marketing. A better understanding not only leads to a better use of marketing budget, but also higher foot traffic and higher order values through personalization.
