The Why, What And How Of Web Analytics
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If your business has any kind of digital version, it must invest in Web Analytics, which includes SEO and SEO Analytics. Web Analytics is an umbrella term word to describe the practice of tracking, measuring, and analyzing the performance of your digital products, primarily your website. It includes not only measuring a website’s traffic, but also that of your social media channels, among other things. By doing so, you get to understand the marketing and sales plans or strategies are working and those that are not, helping you to make the necessary course corrections.
