This month is eventful, and it’s all happening in Boston. From August 11–14, I’ll be at eTail Eas…

This month is eventful, and it’s all happening in Boston. From August 11–14, I’ll be at eTail East 2025 with two of my amazing teammates from Express Analytics.

For me, these events are not only about schedules and booths, they’re also about the hallway chats, the coffee-break brainstorms, and those spontaneous “wait, that’s brilliant!” moments.

This year, I’m looking forward to swapping stories on:

⇨ How to make AI actually work for marketing teams ⇨ Using data to truly understand customers (beyond the spreadsheets) ⇨ And why attribution is far from dead, just misunderstood

If you’re going to be there, let’s connect. Come say hi at Booth #410 or stop me if you see me wandering around (likely with coffee in hand). Looking forward to catching up with familiar faces and meeting new ones who are just as curious (and passionate) about where marketing is headed. See you soon, Boston.